Generic Sales Process
Barr markets
generic products to customers in the United States and Puerto
Rico under the “Barr Laboratories, Inc.” label through
an integrated sales and marketing team that includes a four-person
national accounts sales force.
The activities
of the sales force are supported by a marketing and customer
service organization in the Company’s Woodcliff Lake,
New Jersey offices.
The customer
base for generic products includes drug store chains, supermarket
chains, mass merchandisers, wholesalers, distributors, managed
care organizations, mail order accounts, government/military
and repackagers.
Barr sells
generic products to approximately 145 customers that purchase
directly from the Company, and indirectly to approximately 90
customers that purchase products from wholesalers.
Product Guide 
