North American Generic Sales & Marketing

Generic products are marketed in the U.S. and Puerto Rico through an integrated sales and marketing team that includes a national accounts sales force. Sales force activities are supported by a marketing and customer service organization in the Company's New Jersey offices. The U.S. customer base for Barr's generic products includes drug store chains, supermarket chains, mass merchandisers, wholesalers, distributors, managed care organizations, mail order accounts, government/military and repackagers.

Products are marketed in Canada through distribution agreements with third parties.

Generic Business Overview
Barr Laboratories, Inc.

•	Key Select North American Generic Products
•	North American Sales & Marketing
•	FAQs About U.S. Generics

PLIVA d.d.
Generic Product Development
Generic Industry Links
Clinical Trials